Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their streams. This move comes as the platform revealed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale launch. This development coincides with a surge in AI-generated material, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered “AI slop”, a phrase for poor-quality, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people like content produced via AI tools, from AI artwork to educational videos, and we intend to give people the option to adjust the amount of that, based on their own choices,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its app labeled as made with AI. Overall, more than 100 mn media items are uploaded to the app each day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI content they watch by accessing the content preference feature in the app and choosing “AI-generated content”. Further subjects that currently be adjusted under the filter cover politics, fashion, cosmetics, and movement.
AI Disclosure Rules
Its guidelines mandate users to tag “realistic” AI-made content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any believable artificial content that is not labeled can be taken down under its community policies.
Furthermore, the platform will now add an artificially created watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2 million educational fund for experts and groups to create learning resources about responsible artificial intelligence. This program will support charitable organizations focused on educating computer science.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following controversy over plans to lay off hundreds of content moderators in the United Kingdom. TikTok is expected to cut hundreds of positions in its content moderation division in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official stated that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it is viewed by humans. The company announced a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
